To show the freshness of ingredients, the best way is to use transparent packaging and let the ingredient speak of itself with the illustration on the source of the ingredient on it.
A brand’s confidence is built on the quality of their ingredients too, information regarding its nutritional values, allergens as well as regarding packaging as how to safely handle the package are crucial with the current marketing standards. The easiest way to achieve this standard is to let the packaging speak for it’s ingredients as well as itself. Such information can be added to the backside of a packaging and win it’s consumer confidence with each unboxing.
Other Ingredient packaging
Most Meal Kit businesses slap a few labels on their packaging, double the sticker price, and call it a day. Let your brand logo be at the top with confidence on your sachets and convey the type of ingredient they are holding following it. Continuing the line illustrations, I am following in this article I have, I suggest to have patterns for each ingredient type illustrating their source, put a placeholder on the backside of your packaging for the label you need to paste in real time and let the consistency of your packaging show your operational ethics towards your Meal Kit sachets.
Assembly packaging
Keep it simple. Be transparent with your first look. Show who you are and what you stand for. Let your consumer simply be welcomed with your brand logo and statement.
Assembly packaging differs as per your model i.e. subscription as well as on-demand.
Subscription requires more care and temperature control as the shipment range and time is more whereas the on-demand mostly requires simply what shelf meal kits and current food delivery marketplaces like Postmates, Uber Eats use.
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